Marketing consulting
LEARN TO BE VISIBLE WITHOUT BETRAYING YOUR UPBRINGING
Marketing consulting for AAPI founders who are ready to grow their business — with a strategy that feels authentic to who they are, not a performance of who they're not.
Sound familiar?
THE GAP BETWEEN WHO YOU ARE AND HOW YOU MARKET
You know your product or service is good. You've done the work. But when it comes to putting yourself out there — the social posts, the email campaigns, the "build in public" advice — something doesn't land.
It's not that you don't know how to market. It's that the way most people teach marketing feels fundamentally wrong to who you are. The "shout from the rooftops" approach clashes with every lesson your parents taught you about humility, respect, and not being "too much."
You don't need more marketing tactics. You need a marketing approach built for who you actually are.
Is this you?
THIS IS FOR AAPI FOUNDERS WHO...
Have a great product or service but struggle to talk about it without feeling like they're bragging
Know they need to be more visible but can't shake the cultural guilt around self-promotion
Have tried following mainstream marketing advice that feels performative and inauthentic
Want a strategy that honors their cultural identity while growing their business
The process
HOW WE WORK TOGETHER
A collaborative, step-by-step approach to building a marketing strategy that works for your business and feels right for who you are.
Discovery Call
A free, no-pressure conversation where we understand your business, your goals, and the cultural dynamics that shape how you show up. This is about listening first.
Marketing Audit
A deep dive into your current marketing — your brand, website, content, social presence, and customer journey. We identify what's working, what's not, and where the biggest opportunities are.
Custom Strategy
A tailored marketing plan built around your strengths, your voice, and your audience. This isn't a template — it's a strategy that plays to who you are and what your business needs.
Execution Support
Ongoing guidance as you implement your strategy. Regular check-ins, feedback on your content, and accountability — so you're never figuring it out alone.
Kind words
WHAT CLIENTS SAY
"Mary understood something no other marketing consultant I'd worked with got — that my hesitation to be visible wasn't a strategy problem, it was a cultural one. She helped me find a way to show up that felt true to who I am."
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"I tried every marketing framework out there and nothing clicked. Working with Mary, I finally understood why — I needed an approach built for someone like me, not a copy-paste playbook. My business grew 3x in six months."
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Let's talk
BOOK A FREE DISCOVERY CALL
No pitch, no pressure. Just a conversation about your business, where you want to go, and whether working together makes sense.