Free resources

TOOLS TO HELP YOU BUILD & GROW

Practical guides designed for AAPI founders who are ready to step into visibility and grow their business with confidence.

Lead resource

THE AAPI FOUNDER'S MARKETING PLAYBOOK

A comprehensive guide to marketing your business when you were raised to be humble, stay invisible, and never draw attention to yourself.

Inside you'll find:

  • How to reframe self-promotion as service (not ego)
  • Content strategies that feel authentic, not performative
  • Social media frameworks for founders who hate social media
  • How to tell your story when your culture says "don't"
  • Real examples from AAPI founders who got visible and grew

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2-minute quiz

HOW STRONG IS YOUR MARKETING?

Answer 10 quick questions and get a personalized breakdown of your marketing strengths and gaps — plus what to focus on first.

Community

AAPI BUSINESS DIRECTORY

Discover and support AAPI-founded businesses across industries. Browse the full directory, download it as a resource, or get your own business listed.

Explore the directory