Choose which traditions to carry forward
A podcast for AAPI entrepreneurs navigating the journey from "don't stand out" to standing in your truth. Hosted by Mary Moses.
Why this podcast exists
THE DISCIPLINE IS A STRENGTH. THE INVISIBILITY ISN'T.
We were raised with values that built incredible work ethic — discipline, respect, community first. But we were also taught to play small, stay invisible, and never put ourselves out there.
Entrepreneurship demands the opposite. Tradition Breakers is about reconciling those teachings — keeping what serves you and releasing what holds you back.
Read Mary's story
Latest episodes
LISTEN & LEARN
Real conversations with AAPI founders about marketing, growth, identity, and building something meaningful.
Free resources
TOOLS TO HELP YOU BUILD
Practical guides designed for AAPI founders who are ready to step into visibility and grow their business.
AAPI Founder's Marketing Playbook
Actionable marketing strategies designed for founders navigating cultural expectations around self-promotion.
Download freeMarketing Audit Quiz
A 2-minute quiz that reveals your marketing strengths and gaps — with a personalized breakdown of what to fix first.
Take the quizAAPI Business Directory
Discover and support AAPI-founded businesses across industries. Get listed or browse the full directory.
Explore directoryWork with Mary
LEARN TO BE VISIBLE WITHOUT BETRAYING YOUR UPBRINGING
Marketing consulting for AAPI founders who are ready to grow — but need a strategy that feels authentic to who they are.
Book a discovery callWhat you get
Discovery Call
A free conversation to understand your business, goals, and the cultural dynamics at play.
Marketing Audit
A deep dive into your current marketing — what's working, what's not, and where the biggest opportunities are.
Custom Strategy
A tailored marketing plan that plays to your strengths and gets you visible in a way that feels true to you.
Execution Support
Ongoing guidance as you implement — so you're never figuring it out alone.